Not all agents can publish ‘coming soon’ listings as this new type of listing that is currently being tested during a trial period with broker permissions. We have access and are able to publish Coming Soon MLS Listings. So what does this mean and why should you care? It’s an amazing way to put out a teaser and you can tweak things until you think it’s right. The first day on the market will be the 22nd day. The Coming Soon listing status allows for the pre-marketing of a listing to MLS PIN subscribers within the MLS system for up to 21 days. A Coming Soon listing cannot be shown to potential buyers until it becomes a traditional “active” listing in the MLS system. The cost is $200 per listing to get 21 days of Coming Soon before you accumulate data on market. In my opinion, coming soon is a great tool to test your strategy before it counts.