Photos are extremely important when marketing real estate. When taking your photos they should be in landscape mode. Portrait mode photos don’t look good. For the sake of consistency, all photos should be shot using the same mode. Please note, per the rules and regulations of MLS, for sale signs, contact information and watermarking is not allowed on photos. We do not allow the use of photorealistic imagery (virtual staging or renovation editing). However, we do allow architectural plans and interior designs (CAD). You must also own the rights to your photos. If you have previously listed your property with another Agent, they technically own the rights to the photos. With this being said, you should not search online for your old listing photos and reuse them without permission from the Agent unless you photographed them originally.
Photos should be directly related to your property. Showing a local park isn’t a great approach.
Massachusetts
Photo Allowance: up to 42 photos per listing. Less is more. Photo allowance is subject to change but we will inform you of any changes made by MLS prior to activation.
Photo File Size: 512 x 400. Although MLSPIN provides optimal size, it is best to just send us the photos without resizing them. MLS will automatically resize the photos.
New Hampshire
Photo Allowance: up to 40 photos per listing. Less is more. Photo allowance is subject to change but we will inform you of any changes made by MLS prior to activation.
Photo File Size: maximum resolution is 1280 x 960. If a photo is under the 125K limit but has a resolution of image size larger than 1280 x 960, compression will occur. If a photo is over 125K in file size, the image will be compressed to 125K. Note: this could result in a reduction in quality. For users who upload photos larger than the 125K limit, it is recommended that the images do not exceed 20MB in file size.
Photo Orientation, Formatting, and Ordering.
Although not required we suggest that all photos be taken in Landscape mode (turn your phone sideways). Photos taken in Portrait mode do not look good. We accept the following photo file formats: .jpg, .png, .gif, and .pdf if you want to send us floor or architectural plans and designs. You should name the photo files in the order you would like them displayed (1.jpg, 2.jpg, 3.jpg) on your listing. If you do not specify the order, we will arrange them for you. The best approach is to start with 1-2 exterior photos > kitchen > first floor rooms > bathrooms > open areas > bedrooms > basement > more exterior > landscape shots. If you have a small bathroom skip it. There’s nothing gained by showing a photo of a toilet unless it’s one of those fancy TOTO intelligent toilets ;). Photos are meant to pique interest to get prospective buyers to view your property in person. Showing too many photos can sometimes give a buyer’s a reason to not schedule a showing.
Sending Us Your Photos
All listing photos should be sent to photos@instamls.com. Once received our system will send you an automated email response within 10 seconds informing you that we have received your photos. Our email provider (Google) allows a max size of 25 MB per email. If your photo file sizes are large, we will not receive your email and you will not receive an automated response. If this occurs, please batched your photos and send them in multiple emails. We recommend running photos through a free online photo compression service such as www.tinyjpg.com. You may also send us a dropbox link of your photo album. Make the album public and send us the shareable folder link so we have access to download the files. Get a free Dropbox account. We do not recommend Google Photo products.
→ Get the process started by heading over to our Agreement Wizard to create, sign and execute the listing agreement online.
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